Privacy Policy

We collect information you provide when you create and use an EnduringWishes account. This may include your name, email address, phone number, login and account information, and information you choose to add to the service.

The information you choose to add may include stories, photographs, documents, important family information, care-related information, wishes and plans, checklists, and information about people you choose to add or share with.

We also collect information needed to operate, protect, troubleshoot, and understand the service. Depending on how you use EnduringWishes, this may include device and browser information, log information, cookies, usage information, and information about how you arrived at or interact with our website.

In the mobile app, Share Usage Analytics is an optional device-local preference. When enabled, usage information may be associated with your account and should not be considered anonymous.

We distinguish between private content you store inside an EnduringWishes account and account, signup, device, technical, and marketing-attribution information. The latter categories may be used to operate, protect, support, and understand the service and, where applicable, measure marketing efforts as described in this Policy.

In this Policy, “private EnduringWishes content” means personal information and content a user chooses to store inside an EnduringWishes account. This can include stories, photographs, documents, important information, care information, wishes and plans, and private information a user chooses to share with or store concerning family members and Deputies.

Account information, signup information, device and technical information, and marketing-attribution information are separate categories. They are not automatically private EnduringWishes content, and may be processed to operate, protect, support, and understand the service or, where applicable, measure marketing efforts.

You retain ownership of the stories, photographs, documents, information, wishes, plans, and other content you add to EnduringWishes. EnduringWishes does not take ownership of your content.

You give us the permissions reasonably necessary to operate the service. That includes permission to store, display, process, protect, back up, and share your content according to your instructions.

Our ownership of the EnduringWishes application, software, brand, and other intellectual property does not give us ownership of the personal content you store in EnduringWishes.

We use information to provide and operate EnduringWishes. This includes using information to:

• create and maintain your account;
• store, organize, and display information you choose to add;
• share information with people you authorize and manage Deputy access and permissions;
• communicate with you about your account and the service;
• provide customer support;
• process subscriptions and transactions through payment providers;
• prevent fraud, abuse, and unauthorized access;
• maintain and improve the security and reliability of the service;
• understand how the service is being used when applicable analytics are enabled; and
• comply with legal obligations.

We may also create aggregated or de-identified information that cannot reasonably be used to identify you, and we do not attempt to re-identify it.

We do not use your private EnduringWishes content as advertising inventory. We do not provide the contents of your private stories, photographs, documents, wishes, plans, care information, or other private account content to advertising platforms for advertising purposes.

EnduringWishes may use measurement technologies on its public website to understand whether advertising and marketing efforts are working. Marketing measurement can involve information such as website visits, signup activity, device or browser information, and marketing-attribution information. Some measurement technologies may be operated by third parties. The information processed can depend on the technology used and your choices.

Marketing measurement is separate from the private content you choose to store inside your EnduringWishes account.

EnduringWishes is designed to let you share information with people you trust. You decide who you share with.

When you invite a Deputy and authorize that person to access information, EnduringWishes provides access according to the permissions associated with that relationship. Adding a Deputy does not transfer ownership of your information or your EnduringWishes account to that person. Being related to you does not automatically give someone access.

You are responsible for choosing the people you trust and reviewing the permissions you give them.

If someone you authorize copies, downloads, records, or otherwise keeps information you shared with them, EnduringWishes may not be able to remove that person’s independent copy after you revoke access or delete the information from EnduringWishes.

When you invite someone to become a Deputy, we use the contact information you provide to deliver and manage the invitation and the resulting account relationship.

Receiving an invitation does not by itself give someone access to all your EnduringWishes information. Access is controlled through the permissions associated with the Deputy relationship.

We use service providers to help operate EnduringWishes. They may support functions such as hosting and cloud storage, email and communications, payment processing, security and fraud prevention, customer support, analytics, and other infrastructure needed to operate the service.

We require service providers to process personal information only as necessary to provide their services to EnduringWishes or as required by law. We do not permit them to use your personal information for their own purposes, including their own advertising.

A company processing information for us to provide a service is different from a company receiving information for its own independent purposes. A service provider does not become the owner of your private EnduringWishes content simply because it provides a service to us.

You may choose to store information in EnduringWishes that you consider sensitive, including personal, family, legal, financial, care-related, or health-related information. You control what you choose to add and whom you authorize to access it through the service.

EnduringWishes is not a medical provider, health plan, law firm, financial adviser, or other professional adviser. Using EnduringWishes does not create a doctor-patient, attorney-client, financial-adviser, or similar professional relationship. EnduringWishes is not a substitute for professional medical, legal, financial, or other professional advice. This Policy does not promise that EnduringWishes is covered by HIPAA or is a HIPAA-covered service.

EnduringWishes is designed for families. You may choose to organize information concerning a parent, spouse, family member, or another person.

You should not enter another person’s private information unless you have their permission or another lawful basis to do so.

If you believe someone has stored personal information about you in EnduringWishes without appropriate permission or authority, please contact us. We may need to verify identities and investigate the circumstances before taking action.

Limited technical access to information may sometimes be necessary to operate, support, and protect EnduringWishes. Authorized personnel or service providers may have access when reasonably necessary to provide support you request, maintain or secure the service, investigate fraud or security incidents, maintain backups and recover data, troubleshoot technical problems, or comply with legal obligations.

Operational access does not give EnduringWishes permission to use your private content for unrelated purposes.

We may disclose information when we reasonably believe disclosure is required by applicable law, valid legal process, a court order, or another legally binding requirement.

We may also disclose information when reasonably necessary to investigate fraud, protect the security of the service, or protect the rights and safety of EnduringWishes, our users, or others.

Where legally permitted and appropriate, we will seek to limit a disclosure to the information reasonably necessary to respond to the request.

You can review and edit much of your information through your EnduringWishes account.

Depending on where you live and the laws that apply, you may have rights concerning your personal information. These may include rights to access or correct information, request deletion, obtain a copy or portable version of certain information, opt out of certain uses where applicable, and appeal certain decisions concerning privacy requests where applicable.

To exercise a privacy right that isn't available directly through your account, contact us using the information at the end of this Policy. We may need to verify your identity before completing your request.

We will not discriminate against you for exercising privacy rights where applicable law protects you from discrimination.

Information you previously shared with another person may remain in copies independently retained by that person even after it is removed from your EnduringWishes account.

You may request deletion of your EnduringWishes account. Account deletion information and instructions are available at enduringwishes.com/account-deletion.

Deletion from active systems and backups may not occur at the same time. We may retain certain information when required by law or when reasonably necessary for security, fraud prevention, dispute resolution, financial recordkeeping, or other legitimate legal or operational purposes.

We keep personal information for as long as reasonably necessary to provide and protect EnduringWishes and to meet legitimate operational, security, financial, fraud-prevention, dispute-resolution, and legal requirements. Different types of information may have different retention periods.

When information or an account is deleted, copies may remain temporarily in backups or other systems used to maintain the reliability and security of the service.

We use administrative, technical, and physical safeguards designed to protect information handled by EnduringWishes. Limited operational access may be necessary to operate, support, protect, or meet legal obligations concerning the service.

No internet service or method of electronic storage can guarantee absolute security. You are also responsible for protecting your account credentials and choosing carefully when granting another person access.

EnduringWishes is intended for adult account holders and is not directed to children under 18. Families may choose to store ordinary family information concerning children or grandchildren as part of the information they organize in EnduringWishes, subject to applicable law. A child should not create an EnduringWishes account intended for adult account holders.

EnduringWishes is operated from the United States. Some service providers may process information in other locations as necessary to provide services to us and subject to applicable legal requirements.

We may update this Privacy Policy as EnduringWishes changes or as legal, regulatory, security, or operational requirements change. When we make changes, we will update the effective date at the top of this Policy. When appropriate, we may provide additional notice of material changes.

If you have questions about this Privacy Policy or want to make a privacy request, please contact us:

Email: [email protected]